Innovation can be organised

Innovation can be organised

Businesses and organisations are under pressure to modernise, in order to keep and attract clients, and to maintain the continuity of service delivery while budgets are shrinking. The government has provided a helping hand and set up the innovation platform. A lot of words have been spoken and written, but will it make any difference in practice?
The reality is it often does not. Innovation is – partly – a creative process, and creativity is something that cannot be forced, and stamping your feet does not help. Creativity, and innovation, blossom under the right conditions. And those conditions can be organised; and that is the key to success.
Compartmentalisation, mental or physical, creates barriers that prevent the free flow of ideas. Build a network with people from all the ‘compartments’ of your organisation, and also from the suppliers and customers, and from knowledge institutions and sector organisations. Organise network meetings, via internet and social networking media, deel kennis en laat de ideeën bruisen!
Anorectische organisaties denken alleen aan besparen. Creëer ook in share knowledge and let the ideas bubble up!
Anorectic organisations only think about cutting costs. Even in times of economic recession , make time and budgets available to work on new ideas. Put together a small group from the network to refine, validate, and roll out new ideas. Make sure it has ‘high spirits’ and ‘high speed’.
Never ask yourself what the customer wants, ask the customer what he wants! Digital media make it quick and easy to interact with customers. A product launch never has to fail from now on.
In the face of setbacks, people tend to revert to tried and tested methods, and the field of vision narrows: from cramp to crimp. This psychological response is an obstacle to innovation, and it is precisely innovation that we need the most. Get a grip on your fear and uncertainty, and make mental space for yourself and others to think freely about the future.

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